Luxury Brands Like TAG Heuer Watch and Cartier Get Tech Savvy

If you do not have a Facebook page or Twitter account, you probably are not considered among the most" connected "today. Almost everyone has a BlackBerry these days, texting has replaced phone calls, which were replaced by e - mails that almost buried the idea of actually writing a handwritten letter. For companies looking to promote their products and services became mandatory years ago to have a website, which was considered an "electronic business card." Websites are low cost ways that can reach mass numbers of people, and now, if companies do not have the latest social media tools that work in your favor can be lost. Hence a new study to find out who is connected where and how they rank.

It's called "Digital IQ" system "rankings and was designed for luxury L2 Lab at New York University (NYU) Stern School of Business. The study includes 109 luxury brands, but we are focused on results for the brands of watches luxury only. Site of each brand were tested to optimize search engine, aesthetics, interactivity and use of media (Twitter, Facebook, etc.)

Based on how each brand goal, they were placed in different categories, being "top" Genius "," Gifted "," medium "," "challenged," and "Feeble". "

TAG Heuer was the only brand of luxury watches to receive the category of "genius" and took eighth overall. (Apple was number one, followed by BMW, Audi, Sony, Porsche, Louis Vuitton and Ralph Lauren, the two firms, in fact, make men and women luxury watches.

One might think that Rolex would be king, but not so. Rolex, along with Swarovski and Cartier, all placed in the "Gifted" category.

These brands of luxury watches that have "average" sites were: Chopard, Hublot, Movado, Van Cleef and Arpels, Omega, Cartier and Piaget.

These tags placed in the "challenged" rows: IWC, Audemars Piguet, Patek Philippe, Jaeger-LeCoultre, Vacheron Constantin, and Harry Winston.

There was only one watch brand among the types of jewelry that came in last and classified as "weak." This "honor" goes to Franck Muller.

There was also a note made of the fact that most luxury watches and high end jewelry brands use words like "unique, sophisticated and upscale, so" when describing themselves, and while the images of their products at are impressive, the search engine optimization and User interface / interactivity are anything but.

Of the brands studied, TAG Heuer was the only one that quickly and efficiently, provided links to authorized dealers. Breitling was not included in this study, but if you follow your site, you will realize that you can only enter once you've clicked on a list of authorized distributors.

Others, like Rolex, Movado and Hublot have those connections, but requires three to six clicks to get the information.

In the category of watch, TAG was the only brand to include links to authorized retailers on the web. Furthermore, with the exception of TAG, Rolex, Movado Hublot and the sites of other watch brands analyzed in the study require three to six clicks to navigate the page to view product information on the location of retail.

The study gives props watch category, though, in terms of media. Results show that the watch brands have more presence in social media platforms than most luxury brands.

As for the media, the study reports that the brands of luxury watches using social media platforms more than compared to other luxury brands (clothing, cars, etc.)

David Yurman is the only brand that connects your Twitter account directly from your website and that Cartier and Tiffany are just the clock / jewelry brands that have a significant number of fans on Facebook.

Copyright (C) 2009 Chandra L Coleman

The "Digital IQ" test "showed that the Tag Heuer and Cartier are doing an excellent job managing their brand online. For more information on these and other luxury watches, http://www.buzzaboutwatches.com check.

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