Tag Heuers Watch Bollywood Venture

Tag Heuer has taken for the likes of Bollywood to unveil its newest piece of time. In a packed conference room in New Delhi, India, manufacturer of luxury Swiss watches has introduced its new Link Caliber S series. The beautiful watch was used by icons of Bollywood Shahrukh Khan, Priyanka Chopra. Jean-Christophe Babin, president and CEO of TAG Heuer also attended the event.

The Tag Heuer collection dates back to 1987 when it was first released. The collection is characterized by elegant angles and a very sporty design. Watches link vary stopwatch, day-date models and even versions of quartz.

The watchmaker is high-end targeting the Indian market as a means of obtaining the coveted # 1 position, as a mark of luxury most extensive. Tag Heuer currently ranks at # 4, but the company's CEO announced at the conference in New Delhi "," Tag Heuer is the luxury brand more recognized within the next 3 years. "

Brand recognition is volatile, especially in the niche luxury accessories. The perception of the brand seems to be correlated with the fashion trends and marketing strategies. Gucci, for example, has one of the luxury brands recognized the world over. His watches however, are cheaper and of inferior quality, yet Tag Heuer rival in sales.

The new link is the first step Tag's implementation of a new marketing strategy to conquer the market. India is considered by all the luxury brands as one of the most promising markets in existence. Booming economy of the county, despite the recession became a target for massive advertising campaigns for brands watch designer. Looking to capitalize on this factor, the Indian ambassador Tag Heuer are some of the most influential within the culture.

In addition to monopolize new markets and to rethink its entire marketing strategy, Tag is also replacing the U.S. ambassadors in their quest for the top. Leonardo DiCaprio has recently been explored by TH to replace Brad Pitt. DiCaprio and Tag Heuer will work together for the marketing of charity. Dicaprio salary will be entirely donated to charities and environmental projects designed by Tag Heuer. The blogosphere has reported that the Tag Heuer may be looking to replace Tiger Woods as a brand ambassador with an athlete mystery. Unfortunate accident Tiger Wood's kept the legend of golf in the side lines for some time.

With the revival of brand marketing in an adaptive nature, Tag Heuer is sure to exit the current economic situation as the top player.

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